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Howard Mommy Our Store Our Story

HOWARD MOMMY is an online store since 2013 which is focusing on baby and kids fashion, here you can find varieties of adorable, quality assured and comfortable apparels imported from oversea. The clothing are designed for baby and kids from newborn to age 12. 

Our model Melody (24Mth/14kg) is wearing size 100 and Howard (4Y20Mth/17kg) is wearing size 110/120. (Updated on 16 April 2018)

 The Story About Howard's Mommy

Howard’s Mommy, Charlene started her online business since year of 2010 after she quit her job as a Chemist. Her passion in baby & kids fashion was ignited after she gave birth to her first baby boy Howard in 2013, since then she truly understand that how busy a mother can be in their daily life and the dream and happiness of every mother in dressing up the little one.  Thus she started to change her business from ladies fashion blogshop into baby & kids online store. The business was growing well from a home based business and expanded into a retail shop in Bedok in the year of 2014. However life is always unpredictable and she was diagnosed with Ovarian Cancer in the same year, she went through a lot of hardship and finally she was in remission after one year and her miracle baby Melody was born in 2016. She never give up in fighting and working although she has become a stay at home mother of two. In the year of 2017 Howard Mommy Online Store is finally back to track and started to bring in more and more adorable baby & kids fashion to all of her lovely customers. Thank you for all the supports throughout the years, Howard Mommy promise that she will continue to grow stronger and bigger by improving their service and products so every mother can shop safely and happily from Howard Mommy Online Store. Thanks!

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